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Exclaim Partners with Athentech Technologies

Exclaim has announced a strategic partnership with Athentech Technologies that brings their Perfectly Clear image-correction technology to Exclaim's Pictavision DMM (Digital Media Management) platform. Pictavision DMM is the industry's first user-generated, content exchange platform for wireless carriers and digital consumer electronics vendors that connects wireless devices with a range of consumer Web 2.0 brands, retailers, and digital home consumer devices.

Perfectly Clear's Real Color correction differentiates it from all other image-correction technologies. It is the only correction solution that accurately corrects photos to perfectly preserve the customer's memories. Digital capture devices currently are incapable of reproducing the full spectrum of colors that the eye sees. Perfectly Clear optimizes the exposure for every pixel in the image, abiding by the physics principles of light, ensuring that customers' photo memories are accurately corrected and perfectly preserved forever.

Perfectly Clear will be integrated into the Pictavision DMM server platform, which will automatically detect the camera phone model, and through a database of features for the specific phone, will automatically correct photos without users having to select and edit individual photos. A database of features will support phone models from Motorola, Nokia, Samsung, LG, and Sony Ericsson.

Customers will also be able to turn Perfectly Clear "off" and "on" or fine tune its corrections. Photos uploaded or printed from a camera phone to any of the destinations that DMM supports, including Facebook, HP Snapfish, and Walgreens, will be automatically done in the background.

Perfectly Clear will be available as part of the DMM platform for service providers and digital consumer electronics vendors in Q2 of 2008, and deployed as an inclusive service for customers who purchase Pictavision and Teleprints mobile applications directly from carriers in Q3 of 2008.



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