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Rackspace Strategy Shift Unveils New Corporate Identity

Rackspace has announced its new corporate identity reflecting its shift into IT hosting. As more organisations transition from purchasing in-house computing assets to leveraging service providers, Rackspace now offers a suite of hosted IT services that are more reliable and provide better value, including virtualisation, hosted mail, custom application support, back-end IT and storage.

The newly-launched name, Rackspace, drops the "Managed Hosting" terminology, signifying Rackspace's new breadth of hosted IT services supporting companies of all sizes. The new logo incorporates Rackspace's popular "FANATIGUY" icon, which better reflects Rackspace's people-centric culture and award-winning Fanatical Support, and highlights the company's transition from servers to services.

In addition to Rackspace's traditional managed hosting offering, its portfolio companies also complement the new strategy, including:
Mosso, the Rackspace virtual cloud computing brand;
Mailtrust, the Rackspace business-class hosted email brand.

Today, Rackspace is one of Europe's most successful and fastest growing IT hosting companies. The company has consistently been recognised for its excellence in service and innovation. Rackspace was the winner of the Advanced Infrastructure Solutions, Hosting Solutions Partner of the Year, in the annual Microsoft Certified Partner Awards 2007. Rackspace was also ranked in the top 50 places to work in the UK in the 2007.



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