Verbatim Showcases Expanding Line of Blu-Ray Media at CES
Verbatim Americas has extended its support for Blu-ray Disc technology and will feature its expanded line of Blu-ray media at Booth #S4-36249 in the South Hall during CES this week. In addition to the 2x BD recordable (BD-R) and BD rewritable (BD-RE) media which are available now, Verbatim will showcase six new BD products scheduled to begin shipping in the first half of 2008. The new products include 4x BD-R discs, Single-sided Double-layer (DL) 2x BD-R and BD-RE discs, Mini BD-R and BD-RE discs and 1-2x BD-R LTH TYPE discs.
The market for BD blank media is being driven by the growing demand for BD hardware. In-Stat analysts predict that worldwide, shipments of blue-laser players and recorders will increase from an estimated 200,000 units in 2006 to 10 million by 2010. In Japan, Blu-ray has taken an early lead. According to the Blu-ray Disc Association (BDA), the sales figures from the week ending November 12, 2007 for next-generation recorders in Japan show that 97.2 percent were Blu-ray devices.
With the increased availability of recorders, players and camcorders that support BD technology, Verbatim sees 2008 as the "Year of Awakening" for blank Blu-ray discs. To meet the demand, Verbatim followed a proven strategy for success-combine the latest technologies and the highest quality with capacity and performance choices that will improve the user's digital experience.
Decreased Recording Times - With Verbatim's 25GB 4x BD-R media, users can record an entire disc in approximately 23 min. The higher performance makes the 4x BD-R media suitable not only for recording personal high-definition video, but also for backing up PC data or archiving photo collections.
To achieve 4x recording, Mitsubishi Kagaku Media (MKM), Verbatim's parent company, fine-tuned the proprietary Metal Ablative Recording Layer (MABL) technology it developed for Verbatim's first-generation BD-R media. Designed to ensure a wide power margin for stable recording, MKM improved the sensitivity of the MABL to attain the higher-speed recording while ensuring excellent recording compatibility and prolonged archival life. Verbatim will release its 25GB 4x BD-R media in Q1 2008.
To meet the capacity requirements of true, high-definition video recording, Verbatim will launch its 2x BD-R DL media in Q2 2008. Verbatim 4x BD-R DL media will be launched later in 2008. With two recording layers on a single side, users can enjoy seamless recording of up to 50GB or about 4 hours of HD-quality video on a single disc without having to flip or change the disc.
This makes Verbatim BD-R DL media a compelling storage solution for professional video production, business storage, backup, archiving, radio and television broadcast storage, education, banking, healthcare and government applications. Verbatim is also planning to release 2x BD-RE DL in 2008 as compatible hardware becomes more available.
Measuring three inches (8cm) in diameter, Verbatim's new 7.5GB Mini BD-R/RW discs combine with a BD-compatible camcorder to provide approximately one hour of continuous video capture time on a single side when high-definition (1920×1080i) is used, With the ability to record priceless memories directly to a Mini BD disc, users can eliminate the time-consuming process of downloading captured video to their computer hard drive. They can also enjoy unlimited capacity by simply removing the disc from the camcorder and adding a new one. The Mini BD-R/RW discs will be available in Q1 2008.
The highly innovative recording layers used for Verbatim BD-R and BD-R DL media have exceptionally wide power margins. This makes them the best choice for critical applications because it ensures quality recording on the entire disc surface, regardless of drive power fluctuations or smudges on the disc surface.
To provide added protection from scratches, fingerprints and dust particles which can cause recording and playback errors, all Verbatim BD media will feature a proprietary, super-hardcoat finish. Similar to the surface coating technology found in touch panel displays and scratch-resistant eyeglass lenses, the coating technology developed by MKM protects the recording layer without warping the disc. This protective coating is vital in BD disc production because the BD data layer is close to the surface of the disc and is not protected by a plastic substrate like DVD media.
With the availability of LTH Type hardware and firmware from industry leaders such as Sony and Panasonic, the momentum is already building for media that will enable consumers to move up to the more affordable BD media. Verbatim 25GB BD-R LTH Type discs feature a new technically advanced organic dye in the recording layer that can be burned at speeds of 1x and 2x. By switching from the more expensive inorganic layer used with current BD-R to the new organic layer, manufacturing costs can be reduced. Verbatim will release 2x BD-R LTH Type media in the Spring of 2008.
Leveraging its many years of success in developing organic AZO recording layers for CD-R and DVD-R media, MKM developed a new organic AZO recording layer for the BD-R LTH Type media and produced sample discs for testing.
The patented AZO dye used in the recording layer of Verbatim BD-R LTH Type media provides a unique combination of features that range from increased sensitivity to laser light- the key requirement for optimized recording performance, to control the heat interference between consecutive recorded marks for substantially less jitter and reduced degradation of recording marks. The innovative dye also features a wide power margin to ensure quality recording on the entire disc surface.
Unlike current BD-R discs, in which the inorganic recording layer is made by the sputtering process, the organic recording layer for BD-R LTH TYPE media can be applied using the same dye spin coating process as CD-R or DVD-R media. As a result, Verbatim will be able to begin mass production of its BD-R LTH TYPE by only slightly modifying existing CD-R or DVD-R production lines and by adding the cover layer coating process with super hard coat feature. With the investment in BD-R LTH TYPE production less than current BD-R production, Verbatim expects many CD/DVD manufacturers will be joining the BD world.
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