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Truphone's New Softphone Application Built on Facebook Platform

Truphone announces a unique softphone application built on Facebook Platform that enables Facebook users and their friends to call each other for free.

Among the 'firsts' introduced by the Truphone 'Call Me' application is a moveable button that can be dropped anywhere on Facebook that accepts attachments, enabling users to:
• embed their 'Call Me' button within Facebook messages;
• post their 'Call Me' button onto their friends' walls;
• drop their 'Call Me' button onto Facebook group and discussion boards.

The Truphone 'Call Me' application is available to all Facebook users. Users do not need a Truphone account or a special phone in order to use the application.

Facebook users adding the application choose the number on which they'd like to take inbound calls and get a Truphone 'Call Me' button on their profile. A different number may easily be selected at any time, from these options: Truphone mobile number; US cellphone; US landline; Other landline (choice from 40 countries worldwide); Google Talk identity; Grand Central number; Any SIP phone.

Currently and until at least December 31st 2007, calls made using a Truphone 'Call Me' button to any of these numbers are free, in line with Truphone's present pricing.

To make a call directly from their PC, any friend may simply click on the Call Me button and the Truphone application makes the call via a softphone embedded into Facebook. Truphone's 'click to call' approach differs from some other 'click to call back' ("bridging") applications which require both the caller and callee to add their numbers. A user's 'Call Me' Button can be set to only be visible to that user's friends. Actual phone numbers are not revealed. Facebook users may use the 'Call Me' Button on their friends' profiles for free for a limited period before they must install the application themselves. There is no cost or commitment.

The Truphone 'Call Me' application is a regular Facebook application, so users can get it in the usual ways:
- by clicking 'Add' when they see a Truphone 'Call Me' Button on a friend's profile;
- searching for Truphone in the application directory on Facebook.



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