Microsoft and Facebook Expand Strategic Alliance
Microsoft and Facebook announce that the two companies would expand their advertising partnership and that Microsoft will take a $240 million equity stake in Facebook's next round of financing at a $15 billion valuation. Under the expanded strategic alliance, Microsoft will be the exclusive third-party advertising platform partner for Facebook, and will begin to sell advertising for Facebook internationally in addition to the United States.
Facebook continues to experience strong growth both in the U.S. and international markets; almost 60 percent of Facebook's users are outside the U.S. With an average of 200,000 new users registering each day, Facebook continues to be one of the most-trafficked sites on the Internet.
On Aug. 22, 2006, the companies announced a U.S.-only strategic alliance that named Microsoft the exclusive provider of standard banner advertising on Facebook using Microsoft's digital advertising solutions and the Microsoft adCenter platform. In early 2007, the terms were extended to 2011.
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