Wapple Helps MTV to Take Europe Music Awards Mobile

Wapple has created and is powering the mobile internet site for the prestigious MTV Europe Music Awards 2007 (MTV EMA) that take place in Munich on the 1 November. With most of the awards voted for by MTV viewers, the mobile site has been designed to encourage more user interaction from more countries through mobile phones.

The EMA mobile site offers fans a wide selection of news and competitions plus free EMA downloads including images, videos and the specially developed EMA mobile game. Most importantly the mobile site also gives users the chance to vote for their favourite artists. Visitors to theMTV EMA mobile internet siteare able to vote in 10 different categories, instantly using their phones. And with support for 12 different languages, the easy to navigate site is designed to attract a voting audience from all over the world.

Mobile voting will be particularly important for the first New Sounds of Europe Award created in partnership with Sony Ericsson. Viewers will vote live for one of three acts in the final on the night, with the winning act performing at the event.

Now in their 14th year, the MTV EMAs are the biggest event on Europe's music calendar. This year's show, hosted by hip hop legend Snoop Dogg, will include performances from global stars such as The Foo Fighters, My Chemical Romance, Avril Lavigne and Mika. Justin Timberlake leads the competition with four nominations, including the Best Solo Artist, Ultimate Urban and Headliner awards.

MTV has already used Wapple services and technology on projects such as, 'Pimp My Ride' and 'Beavis and Butt-Head'. Wapple has also worked with MTV creating mobile internet sites for 'Casino Royale', 'Korn', 'Shrek 3' and co-branded sites for HP.

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