Yellow Pages Group Chooses Local Matters and mobilePeople

Yellow Pages Group has announced that they will launch their WAP2.0 mobile search service in conjunction with mobilePeople and Local Matters.

The new mobile offering will be based on mobilePeople's liquid platform and will enable New Zealanders using the Vodafone live! mobile service to benefit from a wealth of local information accessible on their mobile phones through directory search. Yellow Pages Group's solution will be browser based and seamlessly integrate into Vodafone live! It will combine directory listings from Yellow, a local map application and even give directions to a chosen destination.

The solution will be integrated with the Local Matters-powered local search engine, to deliver an integrated online and mobile solution for Yellow Pages Group.

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