Appear and telent to Target the UK Transport Market
Appear continues its European expansion with the announcement of a strategic partnership with telent. Through the partnership, telent will promote, resell and integrate Appear's enterprise mobility platform for its customers. telent will also offer consulting services for Appear customers in the UK. To kick-start their collaboration, telent and Appear are exhibiting together at the upcoming "Transportation Innovation" event at the NEC Birmingham, on October 10-11.
A recent study conducted by the research company IDC confirms that European transportation companies are now realising the benefits of context-aware mobile solutions - achieving both operational gains and customer service enhancements. "To move beyond just wireless location-based services, the most crucial aspect of a mobile solution is the user context, the actionable and combined use of location, profile, language, time, type of mobile device, network bandwidth availability. This translates into a system that provides information services that are relevant to specific operative situations and transportation business environments", states Ivano Ortis, programme manager at IDC.
This research supports telent's choice of Appear's technology in order to implement enterprise-grade, reliable and efficient mobile application deployments in the transport and public sectors. telent views Appear's context-aware software as a key technology to develop its market position.
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