eBay Acquires Afterbuy
eBay has acquired ViA-Online, an auction management software company in Germany that operates Afterbuy.com to enable professional trading on eBay.de and other online marketplaces. The acquisition enables eBay to expand service and support for its German sellers, while allowing Afterbuy to grow its business with the e-commerce expertise and resources of eBay. Afterbuy will continue to operate under its current brand name and will remain in Krefeld, Germany.
Afterbuy is an all-in-one online sales tool and covers all processes of the selling workflow: goods and inventory management, item listing, cross-selling and transaction and pre-sale management. Afterbuy can be connected to external services and business processes such as accounting software or shipping solutions of logistic services.
Further terms of the agreement were not disclosed. eBay does not expect this acquisition to have a material impact on its financial guidance issued in conjunction with its second quarter earnings release announced on July 18, 2007.
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