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Samsung and Bang & Olufsen Introduce Serenata

Samsung and Bang & Olufsen now introduce Serenata, the new music mobile phone that combines superb sound quality with the convenience of a mobile phone, all nicely tucked in the palm of your hand. Serenata is a music mobile phone focusing on sound quality and at the same time on bringing a more sophisticated lifestyle to the customers. Bang & Olufsen's expertise in concept development, user interface experience, acoustic sound capabilities and design skills together with Samsung's experience in mobile phone technology, engineering and quality have realized a new way of combining unique music and mobile experiences for consumers.

Serenata features a built-in stereo speaker system which delivers outstanding sound quality. Equipped with a built-in hi-fi speaker and outstanding bass system, the phone delivers high quality sound without any distortion. With this state-of-art technology, mobile phone users can enjoy various kinds of music from pop and rock to jazz and classic in the same way they would through their hi-fi system at home. At anytime and any place, you can listen to the opera in a music quality as if you were there yourself through the integrated loudspeaker system or through the dedicated stereo EarSet 3.

Combining only top-performing speaker components with ingenious acoustic principles and Bang & Olufsen-patented ICEpower amplification, we get the world's best acoustic performance. The focus has been to provide uncompromised and totally authentic music performance, with emphasis on playback of "uncompressed" music. Besides handling lossless, Serenata also handles playback in various formats, including MP3, WMA, and AAC.

As a dedicated music phone, Serenata brings special ring tones for the users who want to have unique and sophisticated sounds designed by Bang & Olufsen. The sound achieved from a triangle, wind chimes, various types of glass and different types of woods will offer beautiful sounds to match any situation.

Serenata is a pocket-sized music mobile phone with an organic rounded design. Whether standing on its integrated foot or nicely tucked in the palm of your hand, Serenata is a functional and outstanding music phone.

The contrast between the cool aluminium and the warm soft touch lacquer leaves an impression of elegance, slimness and craftsmanship. The unique music phone's sound quality and elegant design does not compromise the ease of use. The click wheel navigation gives users hassle-free control of music functions.

To assist the user throughout, the display changes colour depending on whether it is in Phone mode (blue) or Music mode (red). Furthermore, the large 2.4-inch colour LCD display developed by Samsung allows Serenata to show album covers in an excellent resolution and facilitates on-screen navigation. Also, the innovative mobile phone features sensi-touch to enhance the usability.

To enhance the usability, Bang & Olufsen has developed BeoPlayer, a simple software that can access and organise all music files on the PC and conveniently transfer them to Serenata. Also through the Samsung PC studio, the users can synchronise the contacts, calendar and to-do list from their computer onto Serenata via Microsoft Outlook.

With Samsung's experience in mobile phone technology, Serenata represents a unique harmonization of music and mobile phone features. To offer enhanced multimedia functions, Samsung brings HSDPA connectivity to Serenata. With 3.5G connectivity, users can enjoy full multimedia features including music and video, e-mail, MMS and instant purchase and download of music tracks. Also the phone features a 4 Gigabyte solid-state memory for storing your digital music and data.

Featuring hi-fi speakers to deliver high quality sound reproduction and telephony, Serenata also provides a portable conference call feature, enabling multiple users to have a phone call a few feet away from the mobile phone.

Playback of music without disturbance from incoming calls or messages is made possible via the PureMusic function. Serenata still receives calls in the answering device or messages in the inbox, but you are not disturbed while you are listening to the music.

Technical specifications
- Designer - David Lewis;
- System - 3G/GSM R/F band, GSM 900, 1800, 1900 and HSDPA 2100;
- Dimensions - 63 x 109.5 x 19.7mm;
- Weight - 136 g;
- Battery capacity - 1000 mAh;
- Talk time - Up to 3 h;
- Standby time Up to 280 h;
- Display technology - TFT-LCD (pixel - 240x240; colour - 256k; size in inches 2.26");
- Bluetooth - Yes;
- USB - Version 2.0 (High Speed);
- Browser - WAP 2.0, Access NetFront v3.2;
- Message - SMS, MMS, E-Mail (POP3, IMAP4, SMTP, SSL, TLS, OTA E-Mail Settings Configuration);
- Memory - 4GB + 25MB (1,000 tracks MP3);
- Phone book 1,000 contacts;
- Speaker phone - Yes;
- PureMusic - Yes (flight mode);
- Offline playback - up to 5 h (speaker), up to 13 h (headset);
- Audio codec - MP3, AMR (Voice Tag), AAC, WMA, WMA Lossless 9.1;
- DRM - OMA DRM, Windows Media DRM;
- Artificial Bass - True bass;
- Accessories - Travel Adapter, Cigarette Lighter Adapter, Car Holder, Stereo Wired Headset;
- PC tools - PC studio (OS: W2k, XP, Vista), BeoPlayer (OS: XP).



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