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Olive Software Announces ViewPoint 2.0

Olive Software has announced the release of their next-generation digital publishing platform, ViewPoint 2.0. For organizations that need to ensure relevancy in the digital age, including publishers facing ad revenue and subscription challenges, ViewPoint 2.0 provides an easy way to capture, preserve, access, componentize, repurpose and monetize content for the web, as well as redefine the traditional markets for rich content. With the introduction of ViewPoint 2.0, Olive is opening up its digital publishing solutions, currently in use by the world's preeminent publishers, to a broad enterprise market. The Olive ViewPoint platform breaks publication content from any source – printed, electronic, TIF, PDF, MS Word as well as microfilm and microfiche – into individual components such as articles, images, chapters, clauses, headlines, sections, etc. that people can search, discover, view, and share online and through mobile devices.

The Olive ViewPoint platform automates the standardization and transformation of all types of documents into XML components - transforming information into intelligent microcontent. By unlocking the information within the content, Olive enables customers to publish their information assets as rich, interactive and searchable media demanded by the evolving web.

Content rich organizations – from libraries to universities to corporate enterprises – and certainly traditional publishers, use Olive ViewPoint to add intelligence and structure to documents, unlocking the information contained in the content to provide better, richer access to information. Users can search across document collections, individual documents, and sections within documents, and view the results through a Web browser, without needing the original application in which the document was created.

Olive is also introducing ActiveMagazine 3.0, the latest version of its out of the box, digital publishing solution for magazine publishers. ActiveMagazine 3.0 is built on the Olive ViewPoint 2.0 platform and allows publishers to deliver a reading experience that blends e-edition viewing, web-based content, and rich media advertising – and yet preserves a magazine's original layout. ActiveMagazine 3.0 new capabilities include:
- Greater degrees of customization both within the reading experience, and surrounding the reading experience;
- Digital libraries of back issues;
- Pre-built integration to Web bookmarking services such as Digg and del.icio.us;
- PRISM enablement;
- Mobile support for iPhone and Blackberry.

The Olive ViewPoint platform extends ActiveMagazine with rich and flexible functionality, automatically providing reusable microcontent not only from magazines, but also books, journals, brochures, collateral, etc. In addition, ViewPoint delivers support for PRISM, the XML-based metadata standard for the magazine industry.

ViewPoint 2.0 is available now. Microcontent-ready, PRISM-compliant, Web 2.0-enabled ActiveMagazine 3.0 will be available December, 2007. In Spring of 2008, Olive's flagship ActivePaper Daily and ActivePaper Archive applications for newspapers will also take advantage of the ViewPoint platform. Publishers already benefiting from Olive digital publishing solutions include Time Inc., ESPN, Reed Business Information, Hearst Business Media, Newport Communications, and many others.



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