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Dell Opens First Exclusive Retail Store Offering in Russia

Muscovites who want the computer products and services from Dell and advice on how to best use them at home or in their small businesses will soon have a place to go where Dell computers are sold exclusively.

The store is scheduled to open early next month on the second floor in the new Gorbuskin Dvor retail center in Moscow. It will feature notebooks, desktops, servers, printers and other products from Dell, and staffed by specialists trained specifically about Dell products and applications. In addition to selling Inspiron products for home use, the store will demonstrate Dell Vostro products and servers designed specifically to help simplify IT for small businesses. The store will be managed by Nexus, a Dell Partner.

Dell products will be demonstrated in the store, allowing customers to learn more about the products and what will be the best choice for their particular requirements. In addition to products, the store will also have a service outlet for handling warranty repairs on Dell products.

Dell products are sold at other retail locations in Moscow along with product from other computer companies. This store is the first in the city and only the second store in Europe to be dedicated to selling only Dell product.

The Moscow store is the latest in Dell's plans to reach more customers globally through partnerships with retailers. Other recent announcements have included offerings in Wal-Mart and Sam's Clubs in North and South America, Bic Camera Inc. of Japan and Carphone Warehouse in the United Kingdom.



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