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GE Digital Cameras Take Root in Latin America

GE's new line of digital cameras has made an entrance into Latin America in S?o Paulo, Brazil. General Imaging, the worldwide exclusive licensee for the GE-branded cameras, has conducted a mid-day news conference at the ultra-chic Hotel Unique in S?o Paulo, a high-altitude city in love with high design.

General Imaging Chairman & CEO Hiroshi "Hugh" Komiya and Rene Buhay, Senior Vice President of Sales & Marketing for the Americas, have met with more than 40 journalists and emphasized the importance of Latin America to the new camera brand's long-term vision. Representatives of Jaacx Distributors, the Miami-based master distributor for GE digital cameras in Latin America, also have took part in the news conference.

An independent company based in Torrance, Calif., General Imaging has unveiled eight GE-branded cameras on March 8 in Las Vegas during PMA 07 trade show.

Even at the entry level, the GE cameras include features one would expect from a much more expensive camera, starting with the A730's 7 megapixels of resolution, 3x optical zoom, and a 2.5-inch LCD screen. Models at the higher end feature up to 12 megapixels, up to 12x zoom, and 3-inch screens. In the middle is the E850, which adds wide-angle capability to its long list of features.

The cameras boast sleek and intuitive design, plus a host of popular, advanced functions as standard features, including panorama stitching, face detection, image stabilization, red-eye removal, and ISO 1600 sensitivity.



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