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Adobe Previews Flash Media Server 3 at IBC

Adobe has unveiled new features that will headline the upcoming release of Adobe Flash Media Server 3. This major new release will offer the unique combination of traditional streaming media capabilities and a flexible environment for creating and delivering interactive social media applications to the broadest possible audience. Scheduled to ship in the first quarter of 2008, customers can expect nearly double the previous performance, as well as new live event support, industry-standard H.264 video codec and AAC+ audio codec support, and increased protection for streamed media. Adobe will preview Adobe Flash Media Server 3 during the IBC 2007 Exhibition at its stand in the RAI Convention Center, Amsterdam, September 7-11.

Adobe Flash Media Server 3 will also support live and recorded streaming to Adobe Flash Lite 3, Adobe's Flash Player runtime specifically designed for mobile phones. Adobe Flash Lite 3 will bring the Adobe Flash Player video format from the desktop to mobile handsets and devices, enabling operators, handset manufacturers and developers alike to deliver more engaging experiences to mobile users. Adobe expects the first Flash Lite 3 enabled devices to be available by the end of the year.

Adobe Flash Media Server 3 is the foundation for delivering both recorded and live Adobe Flash Player compatible video and complements Adobe Flash Professional CS3, Adobe Flash Player 9, Adobe Media Player and Adobe Integrated Runtime. This makes the Flash ecosystem the only ubiquitous online and offline video solution for creating and delivering interactive rich media applications across a wide range of browsers and operating systems.

Today, television shows like Last Comic Standing, Medium, and Late Night with Conan O'Brien are being delivered online thanks to Adobe Flash Player video, while the technology also powers the video capabilities of social networking sites such as YouTube and MySpace.

Customers can develop and deploy a wide variety of social media applications with Adobe Flash Media Server 3, including video, audio/video messaging and blogging, live audio/video chat, text chats, datacasting, and multi-user gaming. The new release introduces enhanced live event support with the upcoming release of Adobe Flash Media Encoder 2, crucial for news and event providers, as well as social media sites in order to deliver their content in real-time.

Adobe Flash Media Server 3 will offer a new encrypted protocol to help protect streamed content and provide support for the upcoming Adobe Media Player.

Streaming performance almost doubles in Adobe Flash Media Server 3, allowing more streams and more users per server, helping to lower overall deployment costs. Building on the recently announced support for H.264 video codec and High Efficiency AAC+ (HE-AAC) audio, Adobe Flash Media Server 3 customers can now leverage most of their existing MPEG content directly without having to re-encode, helping reduce the cost of distributing via Adobe Flash Player compatible video. Users can enjoy higher-quality video experiences in the ubiquitous Adobe Flash Player, which is currently installed on 98 percent of internet-enabled desktops worldwide.



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