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| XSell Releases Insurance FrameworX XSell has released XSell's Insurance FrameworX a version of its Web-based platform, specifically tailored to serve the diverse needs of the insurance industry. The XSell platform is a multi-channel tool that enables institutions in a variety of industries to transform customer interactions into new sales. XSell's FrameworX series combines best practices with specific refinements for targeted market segments. In the insurance industry, the platform enables insurance carriers to more efficiently cross-sell various products – including third party products – and track offers to new and existing policyholders in an enterprise-wide system. The XSell platform is designed to support all sectors of the insurance industry, including property and casualty, life and annuity and healthcare. The Customer Interaction Marketing platform leverages an institution's proprietary policyholder data – along with other consumer data – to determine what products the customer is eligible for and likely to purchase. Offers are presented through the point of contact, including call center, interactive voice response and Web and can be integrated with any existing customer service model. The platform is currently deployed at a leading insurance provider and a number of leading financial institutions and service providers to increase revenues by transforming customer interactions into sales, and eliminating multiple presentment of offers for products a customer either already owns or is not likely to purchase. write your comments about the article :: © 2007 Computing News :: home page |