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Adobe Upgrades Adobe Flash Player 9

Adobe announces the latest update for Adobe Flash Player 9 software, code-named Moviestar, which includes H.264 standard video support the same standard deployed in Blu-Ray and HD-DVD high definition video players and High Efficiency AAC (HE-AAC) audio support, as well as hardware accelerated, multi-core enhanced full screen video playback. These will enable the delivery of HD television quality and premium audio content through the ubiquitous Adobe Flash Player and pave the way to expand rich media Flash experiences on the desktop and H.264 ready consumer devices.

With H.264 encoding already available in Adobe Premiere Pro and Adobe After Effects software, H.264 playback is now enabled in Adobe Flash Player, and will be supported by the Adobe Integrated Runtime (AIR) and applications developed with Adobe AIR software, including Adobe Media Player. Adobe AIR is a cross-operating system application runtime that enables developers to use their existing skills to build and deploy rich Internet applications to the desktop. The Adobe Media Player, which leverages Adobe's Flash architecture, delivers engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets.

Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, as well as a wide range of devices. Today, both live and on demand television shows are being delivered online with video that can be viewed using Adobe Flash Player, and the technology also powers the video capabilities of social networking sites such YouTube and MySpace. As Adobe expands Flash experiences outside the Web browser, content can be shared across different devices and people can get great video experiences on the video players of their choice, including the upcoming Adobe Media Player. Consumers can also stream user-generated content such as home movies from Adobe Premiere Elements with Adobe Flash Player and play video movies on handheld, portable devices.

Content developers can reduce the cost of encoding and preparing data for distribution with H.264 and HE-AAC support in Adobe Flash Player, since these standards are already integrated into their existing authoring workflows. In addition, Adobe is working with an ecosystem of video encoding partners to expand rich media Flash experiences that already support these standards.



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