Frontline Employs Harte-Hanks Trillium Software

Harte-Hanks Trillium Software announces Frontline Limited of Peterborough (UK) as a new customer implementation of the Trillium Software System . Frontline is the largest magazine distributor in the UK and is owned by four of the UK's best-known publishers; EMAP plc, BBC Worldwide, Haymarket Media and Bauer Publishing.

Frontline has embarked on an enterprise-wide data quality improvement programme, with an initial focus on improving retail business intelligence for its copy management and supply management processes. Frontline's 180-plus magazine titles sell some 8.5 million copies per week in the UK through 55,000-plus retail outlets. As the magazines are distributed on a sale-or-return basis, Frontline constantly must calculate the most profitable volume and mix of titles to deliver to each outlet. Frontline selected the full Trillium Software System suite of products, among them TS Discovery for profiling and data analysis, TS Quality for data cleansing and enrichment, and TS Insight for data quality monitoring.

Frontline receives retail outlet data each week as a live data feed from wholesalers to its Oracle database. According to the company, inaccuracies in Frontline's records often prevented new data being matched to existing records which accounted for considerable effort in manual data quality checking. By automating this process, Frontline seeks to improve data quality, record matching and supply intelligence significantly, and also expects to reduce manual data quality administration costs.

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