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ASBIS Consolidates Benelux Operations by Setting up ASBIS NL BV

ASBISc Enterprises has consolidated its operations in Western Europe under the company ASBIS NL BV. The subsidiary will act as the main distribution outlet for customers based in the Benelux and across Western Europe, selling a broad range of IT components, as well as ASBIS' own Canyon and Prestigio branded products.

ASBIS NL BV is the successor to Canyon Technology BV, the European sales branch of ASBIS' subsidiary Canyon Technology, an international vendor of consumer electronics products. ASBIS NL BV will operate in conjunction with ASBIS Europe BV which manages the regional distribution hub at Amsterdam's Schiphol Airport.

The new office is based at Schiphol-Rijk and will be headed by Mr. Eric Derks who previously acted as Managing Director at Canyon Technology BV. The new office will build up on the Canyon Technology BV's excellent reputation within international sales channels and valuable market expertise which can now be shared more easily and efficiently, resulting in more cross-selling. ASBIS NL BV offers current customers a broader portfolio, which in turn can help cut purchase costs and create a more competitive environment for them. The new office will also aim to expand business with ASBIS' own brands, Prestigio and Canyon, do cross-selling and reach more customers throughout Europe.



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