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Peace One Day Founder Launches First Ever Digiwristband

Jeremy Gilley officially launches the world's first "digiwristband" to unite and inspire other individuals across the globe to make a commitment for Peace Day on 21 September 2007.

The Peace One Day "digiwristband" represents a digital evolution of the rubber wristband phenomenon spearheaded by Lance Armstrong. The Peace One Day "digiwristband" gives today's digitally connected global community an environmentally-friendly way to express and share their commitment to peace through their websites, blogs, email signatures, MySpace or Facebook profiles and screen savers, creating the planet's largest ever peace community in support of Peace Day 21 September.

Everyone who logs their personal commitment for Peace Day at www.peaceoneday.org, receives a "digiwristband" with a unique number and access to exclusive content, including other people's commitments from around the world. Individuals can invite friends and family to create a "digiwristband", which displays their own personal commitment anything from "I will say sorry to a friend because it's never too late" to "I will sing a song with my entire school to celebrate Peace Day" to "I will write a letter to a politician and ask them to acknowledge Peace Day" and help grow the largest community dedicated to peace in the world.

People can create their own "digiwristband", make their personal pledge towards peace and become a peacemaker. All peacemakers will receive access to exclusive digital content, streamed in partnership with Brightcove, a leading Internet TV service provider. The Peace One Day website will show a series of short films to explain Peace One Day's work around the world, in order to inspire individuals to get involved on Peace Day, 21 September. Additionally, people will be invited to send in user-generated footage that documents their Peace Day commitment in action, and engage in a highly creative process. The Peace One Day "digiwristband" and Peace One Day website were designed by award-winning interactive agency AKQA.



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