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Beckham Galaxy Debut To Mark New Era In World Sports Photography

Images of David Beckham's planned debut for LA Galaxy against Chelsea on Saturday are to be used by UK-based PA Photos to trial a new release of ShootLive, a photo service that will herald a new era in how sports photography reaches websites, mobile phones and other media outlets.

The match is to be covered by PA Photos, the photographic agency of the PA Group, the UK's national agency, which has a world reputation for covering leading football events. ShootLive is a digital photography process that allows PA photographers to get their action pictures to a customer's new media offering within minutes.

Developed by PA Photos, this latest release of ShootLive will allow pictures to appear on authorised sites and devices within minutes of the kick-off of a football match. The new development gives ShootLive a world lead in terms of its speed and total solution from pitch to page.

ShootLive automates the digital photography process from photographer to consumer to deliver edited and captioned images from events in 'real time'.
The latest development will allow new media organisations to automatically publish the maximum number of in-game pictures directly to their digital platforms.

PA Photos is the photo agency of the PA Group, offering news, sport and showbiz pictures, past and present from around the world. Photos have been an integral part of PA for over a century, and delivered on the wire every day since 1945. In this latest development, pictures are transmitted around the world within minutes of camera click direct to end user platforms.



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