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Dell Adds Some Color to Its New Products Line

Dell adds some color with notebooks cloaked in Sunshine Yellow and Flamingo Pink, and classic desktops accessorized with clean and crisp widescreen displays, all ready to be custom-tailored to meet user's specific needs. The new products include Inspiron 530, 530s and 531, 531s desktops; Inspiron 1720, 1721 (17-inch), Inspiron 1520 and 1521 (15.4-inch), Inspiron 1420 (14.1-inch) notebooks; XPS M1330 (13.3-inch) notebook and Dell SE198WFP 19-inch and Dell 2407WFP-HC 24-inch widescreen flat panel displays.

Built on a foundation of great features and design, the new desktops and notebooks can deliver on what customers want, need and do with their individual digital experiences. World-class widescreen displays on both notebooks and desktops support hi-definition lifestyle activities like watching movies, sharing photos, or shopping on the internet. Built-in optional mobile broadband the notebook portfolio and Wi-Fi on the desktops allows seamless wireless connectivity. A rich palette of eight color choices, including Ruby Red, Midnight Blue and Jet Black, gives notebook customers the opportunity to truly express themselves.

In addition to Inspiron, Dell introduced a new flagship ultraportable notebook, the XPS M1330, the world's thinnest 13.3-inch notebook. With a starting weight of 3.97 pounds, the .9-inch thin XPS M1330 features cutting-edge design elements and a durable magnesium alloy chassis with brushed aluminum accents. Customers can personalize their XPS M1330 with a choice of three colors: Tuxedo Black, Pearl White or Crimson Red.

Additionally, consumers in the U.S. have a unique way to engage with Dell via a new website www.delllounge.com. The site includes exclusive entertainment content, games and contests, and in the coming weeks Dell Lounge will consolidate all of Dell's entertainment partnerships, events and forums.

To further enhance the customer experience, Dell is offering new and updated support tools and technology that proactively help identify and solve problems automatically. Taking data protection, sharing and accessing to the next level, Dell also announced Dell Online Backup, a service that provides 12 months of complimentary online storage space for every Inspiron (up to 3GB) and XPS product (up to 10GB). With Dell Online Backup, photos, music and files are not only protected, but can be shared with friends and family. Dell desktops can also be configured with DataSafe internal backup, a solution that partners dual hard drives with back-up and restore software, helping to ensure the safety and security of personal data.

Dell's PC TuneUp is preventive health, helping to reduce fewer maintenance hassles and ensure more time for fun and productivity. PC TuneUP can automatically fix many issues or produce a report that pinpoints what needs to be done to maintain peak system performance.

All new consumer systems come with Dell Support Center pre-installed. Dell Support Center provides one-click access to personalized service, support and system resources, helping customers quickly locate system information, self-help tools, FAQs and assistance from Dell. It features a Dell-developed application that monitors and pinpoints systems issues. Customers can tailor the settings to provide the level of support that is right for them.

All of the products announced are part of the 'Plant a Tree for Me' program. Customers in Europe and the United States have the option of offsetting the emissions associated with the electricity used to power their computers through the program. Dell's commitment to environmental responsibility is a cornerstone of its global business. Dell recently launched a long-term, global effort to partner with its customers to become the greenest technology company on Earth. The zero-carbon initiative will include IT lifecycle assessments, management of Dell's direct and indirect climate impacts, goals to reduce the company's carbon intensity and partnership with customers. The company completed the implementation of its global recycling program in December and remains the only company in the industry to offer consumers free and convenient product recycling, worldwide irrespective of product purchase.



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