Advantage Sales & Marketing Selects StayinFront Consumer Goods

StayinFront announces that Advantage Sales & Marketing of Irvine, Calif., has selected StayinFront Consumer Goods for its Sales Force Automation requirements.

ASM a sales and marketing agency specializing in outsourced sales, merchandising, marketing and category management operations for the consumer packaged goods industry. ASM services a variety of trade channels, such as grocery, mass merchandise, natural / specialty, convenience, drug, dollar, club, consumer electronic, hardware, and home stores.

StayinFront has a growing presence in the consumer goods market and a strong track record of delivering successful SFA solutions. ASM will leverage StayinFront Consumer Goods to support its current base of field representatives, with the ability to grow to 10,000 users in the future. StayinFront Consumer Goods will be deployed simultaneously on a combination of platforms, including field representatives and merchandisers benefiting from its fast hand-held device, a user-friendly Windows Mobile 5.0 version, while managers will use a laptop-based system that is dashboard-driven and provides a broader view of the data. As a result, StayinFront Consumer Goods will provide ASM management with timely and reliable access to a broad range of field execution information and management metrics. The ASM solution leverages StayinFront CRM's robust, enterprise architecture that includes workflow automation, analytics and data synchronization.

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