Aepona to Participate in Microsoft's Connected Services Sandbox

Aepona, that recently merged with Appium, has announced its participation in Microsoft's Connected Services Sandbox. The Connected Services Sandbox is an initiative to help promote the development of innovative customer solutions that merge traditional telecommunications offerings such as voice or text messaging with Web 2.0 applications such as mapping or search.

Aepona will demonstrate an example of a service created in the Sandbox at NXTcomm 2007 in Chicago, June 19-21, 2007 at the Microsoft Connected Services Sandbox booth #5840. The demonstration will illustrate the power of Telecom Web Services and the ease of programming within an SOA architecture based on Microsoft Connected Services Framework. The Aepona demonstration showcases the enhancement of an established e-mail direct marketing platform with telecoms features, specifically a toll-free "Call Me" button that encourages direct real-time communication between the consumer and the merchant, greatly increasing the probability of closing a sale. From the perspective of a telecoms operator, this feature can be offered to enterprises as a managed direct marketing service with additional revenues being generated by the high-value sales calls that are initiated by the consumer and paid for by the enterprise.

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