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Blockbuster to Expand Blu-Ray to 1,700 Stores


by Barney Powerhead

Blockbuster is rolling out an expanded Blu-ray disc inventory for rental to 1,700 corporate-owned Blockbuster stores by mid-July. Blockbuster says it will continue to offer both Blu-ray and HD DVD titles through its online rental service and both formats at its initial 250 stores that currently carry both high-definition formats. When Blu-ray and HD DVD were introduced to the marketplace in 2006, Blockbuster began offering the high-definition formats on all titles in which it was available through its website. Blockbuster also introduced both formats on select titles in 250 stores in November of 2006. With Blu-ray rentals significantly outpacing HD DVD rentals at its Blockbuster stores, the company made the decision to expand the number of stores offering the Blu-ray format. With the expansion in July, the 1,700 stores will be carrying more than 170 titles in Blu-ray and will continue to add titles in the format as they are released from the studios.

Blu-ray formatted titles are available from Sony Pictures Home Entertainment, Metro-Goldwyn-Mayer Home Entertainment, FOX Home Entertainment, Buena Vista Home Entertainment, Lionsgate Home Entertainment, Warner Home Video, and Paramount Home Entertainment and can be played on Blu-ray dedicated players, Sony PlayStation 3 or a Blu-ray compatible computer drive.



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