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Hingi Selected as 2007 Meffys Mobile Entertainment Award Finalist

Hingi announces that Mobile Entertainment Forum has short listed the Hear It N' Get It service for the Mobile Entertainment Awards 2007 in the music service category. The winners will be announced on June 5th at the Fairmont Hotel, Monte Carlo, as part of the Mobile Entertainment Market annual event.

Hear It N' Get It is the first mobile music service to enable impulse purchasing of long-tail content items in just 2 clicks. It enables users to identify broadcast music and download relevant content including ring-tone, cover-tone, true-tone or even a full Mp3. The service enables operators to boost revenues from mobile music content downloads, by making the impulse purchasing process easier and more accessible to users. Hear It N' Get It is successfully offered by Cellcom and another Tier 1 mobile operator in Israel.

By clicking a link, or sending a text message (SMS), the user can select the desired content, and download it in one more click. The service's music selection is virtually unlimited through partnerships with content providers and combines operator's on-portal and off-portal content seamlessly.

Hear It N' Get It does not require any downloaded applications or pre-integrated software and works with any 2G, 2.5 G, 3G or 3.5G handset. Its Hingi provides the Hear It N' Get It as a white label solution, allowing its partners who already sell mobile content to add this new service. The service operates on any network and is over 99% accurate.



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