DoubleClick Statement Regarding Data Ownership
DoubleClick has issued the following statement regarding data ownership. Since the announcement of Google's intention to acquire DoubleClick, several media reports have incorrectly suggested that data collected by the company's online display advertising technology could be used by Google, or combined with information owned by Google. This is simply not the case. Information collected by DoubleClick DART ad serving technology belongs to DoubleClick's clients and not to DoubleClick. Any and all information collected by DoubleClick is, and will remain, the property of the company's clients. Ownership rights, like the other terms of DoubleClick's client contracts, will be unaffected by any acquisition.
Further, Google would not be able to match its search data to the data collected by DoubleClick, as DoubleClick does not have the right to use its clients' data for such purposes. By contract, DoubleClick has only the limited rights to use data for its aggregate reporting and to disclose data, if so required, to government authorities.
write your comments about the article :: © 2007 Computing News :: home page