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NXP SnapSpot GPS Technology and JOBO photoGPS Revealed

NXP Software and JOBO have announced the first photo geo-tagging product to come out of a collaboration between the two companies. Based on NXP Software's swGPS SnapSpot technology, these products enable digital camera users to easily capture the GPS coordinates of an outdoor location in the time it takes to press the shutter button. Intuitive and easy to use, this gives users new and exciting ways to search, share, and view their ever-growing photo collections.

NXP Software's unique, patented SnapSpot technology takes a new approach to GPS geo-tagging. Traditional approaches are often obtrusive, slow and power hungry, making them unattractive for digital photography. SnapSpot solves these difficulties by separating the capture and processing of GPS signals.

JOBO's photoGPS product is the first result of the collaboration. It automatically embeds detailed geographic information of where the photo was taken, down to street or point-of-interest level, directly into the image's EXIF meta-data. Fitting directly onto the flash hot-shoe, it connects directly to existing digital cameras without any additional cables. It also requires very little power or user interaction, so does not adversely affect camera usability or battery life. With photoGPS, digital photographers can quickly find and view images, utilizing digital maps and aerial views.



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