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’You Are What You Print’

Canon UK has urged UK businesses to adopt a Gillian McKeith style diet plan and closely examine their true printing habits. Canon warns that the overuse of cartridge-based colour printers in the office is making UK businesses pile on the pounds in weight but lose pounds from their bottom line.

In a bid to turn UK businesses into leaner, fitter organisations, Canon has unveiled an online calculator, which could help businesses save up to 70% on print costs. This easy-to-use calculator shows print decision-makers how much money they could be haemorrhaging by printing high colour documents on desktop inkjet and laser printers and illustrates the savings that can be made from a balanced deployment print strategy – i.e. using the right device for the right job through a mix of desktop and multifunctional printers.

Canon's calculator offers a step-by-step approach and allows the user to select the type and number of documents printed each month in the office, giving them a snapshot of print costs across their company – which, as research shows, can ultimately prove very costly…

For example:
- A 10-page presentation costs ?3.15 to print on a colour desktop laser printer;
- Companies that use only desktop printers can stack up an unhealthy ?2, 700 annually per user – equivalent to four new laptops each year;
- On average, a marketing department, that requires high volume colour printing, can rack up in excess of ?100k per year on printing on a desktop printer alone.

Canon's educational programme is part of the company's Small Steps campaign, which launched last year and mirrors the process of getting fit in real life by focusing on four key steps – diet, exercise, coaching and results. The Small Steps website looks at cost savings but also solutions that help protect the environment through the use of solutions such as secure release printing, personal mailboxes and double-side printing.



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