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| AMD to License Graphics Technology Optimized for Handhelds AMD has announced a new business focused on developing and licensing leading-edge graphics core technologies to semiconductor manufacturers throughout the handheld industry. This move is a part of the AMD commitment to enable The Ultimate Visual Experience across all devices from handhelds to PCs. As a result, new handheld devices developed with AMD graphics technology inside will reach a large audience of customers who want to enjoy stunning user interfaces, immersive 3D games, and dynamic multimedia content. With more than a billion handheld devices expected to be sold worldwide in 2007, and a growing demand for visually compelling content for these devices, there is a need for rich graphics and 3D hardware acceleration technology. The new AMD IP licensing initiative combines engineering expertise, industry-leading AMD graphics technology, and application developer and publisher support to deliver innovative solutions for the development of low-power 2D and 3D graphics on mobile phones. STMicroelectronics has licensed AMD graphics technology, including 2D, 3D and vector graphics core engines, as well as related software compliant with OpenGL ES 2.0 and OpenVG 1.0 standards. STMicroelectronics intends to combine AMD's handheld unified shader architecture graphics technology with its Nomadik platform. AMD is driving new graphics standards, such as OpenGL ES 2.0 and OpenVG 1.0, to accelerate the transformation of graphics for handheld devices. Working in close collaboration with leading semiconductor suppliers such as STMicroelectronics, OEMs and application developers, AMD's aim is to develop leading-edge handheld platforms, encourage the creation of graphics-rich content and unleash a new world of mobile entertainment experiences. write your comments about the article :: © 2007 Computing News :: home page |