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NXP Brings Mobile TV to Affordable Feature Phones

Opening the way to mobile TV on affordable mass-market handsets, NXP Software is demonstrating full TV functionality on Texas Instruments Incorporated's OMAP-Vox EDGE solution at 3GSM 2007. Through this new reference implementation, TI and NXP Software are the first to enable an application perceived as 'high-end' on a single-core platform designed for mass-market phones.

The demo is based on NXP Software's TV Player which delivers high quality, 15 frames per second QVGA mobile TV and supports channel selection capabilities. Content is supplied by a live feed, with reception handled by TI's Hollywood DVB-H receiver. Thanks to NXP Software's highly optimized middleware, all the TV functionality, including H.264 and AAC+ encoding / decoding runs on TI's OMAPV1030 ARM9-based base band processor. This marks a major breakthrough, as other mobile TV implementations require a dedicated multimedia application processor next to the base band chip.

NXP Software's TV Player used in this implementation is fully IPDC (DVB-H) Electronic Service Guide (ESG) compatible, and can support other standards such as OMA BCAST and MBMS. It also offers optional security enhancements including support for 18C, Open Security Framework (OSF), and the future OMA BCAST Smart Card profile.

This new implementation extends NXP Software's partnership with TI. NXP Software already offers its LifeVibes Music, Video and Voice solutions for TI's OMAP-Vox platform.



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