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Hingi Mobile Music Service Offered by Cellcom

Hingi announces that Cellcom is offering the Hear It N' Get It mobile music service to its customers. The service, which is search-engine and portal free, enables Cellcom users to identify broadcast music and download relevant content including ring-tone, cover-tone, true-tone or even a full Mp3 in just 2 clicks.

Hear It N' Get It, available in Israel under the number "4144", allows Cellcom users to send an SMS with the name, or a short-code of the broadcast station, and within a few seconds receive the names of the last three songs that were played, with the links to buy the related content in one more click. Hear It N' Get It does not require any downloaded applications or pre-integrated software and works with any 2G, 2.5 G, 3G or 3.5G handset. Cellcom branded the new service as "Ten Ta'Shir", which is Hear It N' Get It in Hebrew.

Hear It N' Get It is a milestone in bringing impulse purchasing to mobile content and reducing major barriers in the proliferation of mobile music downloads. The service enables Cellcom to boost revenues from mobile music content downloads, by making the impulse purchasing process easier and more accessible to users. It operates on any network and is over 99% accurate. Hear It N' Get It works irrespective of the sound quality, and grants the user the freedom to wait until the next few songs are over before reacting on a desired song.



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