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midomi.com Launches Music Social Network with Voice Search

Melodis has announced the launch of MARS Search, which allows users to search for music by singing, whistling or humming a few bars of a song to identify the track. This proprietary Multimodal Adaptive Recognition System Search will be showcased on midomi.com, a free online community for people who love music. midomi.com aims to create the world's most comprehensive database of searchable music based on user contribution.

The unique MARS Search is a scalable voice-activated music search technology because it extracts a variety of features from the tune including speech, pitch, tempo, and even the location of pauses. MARS Search analyzes each element independently and adapts to the stronger components. For instance, MARS Search takes speech content into account if the user sings the lyrics and ignores speech content if the user hums or whistles the song. With its next generation search tools, MARS Search is the first search engine that can match human voice to human voice by analyzing these multiple features.

At midomi.com users can create their own profile, sing their favorite songs, share them and get discovered by other midomi users, all while contributing to the world's greatest music database. The networking features on midomi.com provide a system to rate the performances of other users, view their photos, and send them messages. midomi.com also offers users the opportunity to buy original music, concert tickets and more.

Currently there is no competition for MARS Search and there are many possible business applications as the technology is ideal for mobile phones, online music stores, car and home audio systems, and any other device that consumers may use to enjoy music. MARS Search has also been applied to text-based search which provides an advanced adaptive system that works around potential user errors like misspelling and mistyping.



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