IDC's EMEA 2007 Market Predictions - Significant Churn for Just 4.8% ICT Growth
Total ICT spending in EMEA is expected to grow by 4.8% to reach ?733 billion in 2007, according to a new study by IDC. Growth in emerging markets is forecast to be significantly faster than in Western European countries, representing 17% of total ICT spending in 2007.
The study outlines IDC's main predictions for the coming year and forecasts single-digit growth in each of the major submarkets - software (7.3%), hhardware (6.8%), services (6.1%), and telecoms (3.0%).
There is expected to be considerable activity among suppliers as they strive to hold on to their business and compete in new areas. In particular:
· Convergence and multiplay strategies will be the flavor of telecom developments as vendors seek to increase customer "stickiness."
· Moore's Law will continue to push developments in the hardware area, with vendors increasingly successful in selling to small and medium businesses and consumers.
· The services market will continue to drive towards managed services and stronger solutions selling.
· Infrastructure investments will drive much of the software market, where we expect to see continued acquisition activities in the year.
From a customer perspective the main issues for 2007 are expected to be security, virtualization, regulatory compliance, and mobility, with each theme in turn creating shifts in market direction and growth.
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