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Hingi Introduces Hear It N' Get It Service

Hingi has announced the launch of Hear It N' Get It, the first service that allows mobile operators to provide users with mobile content in just 2 clicks, irrespective of the type of the handset they use, or the broadcast source of the music they hear.

The service requires no handset software, no portal and no search-engine. Already provided in Israel by leading mobile operators, Hear It N' Get It identifies the music played across all major broadcast sources simply via an SMS request, and in one more click allows mobile users to purchase all song-related materials, such as a full MP3 download, ring-tones, true-tones or a video clip.

Hear It N' Get It is a milestone in bringing impulse purchasing to mobile content and reducing major barriers in the proliferation of mobile music downloads. It operates on any network and is over 99% accurate. Hear It N' Get It works irrespective of the sound quality, and grants the user the freedom to wait until the next few songs are over before reacting on a desired song. Hear It N' Get It does not require any downloaded applications or pre-integrated software and works with any 2G, 2.5 G, 3G or 3.5G handset. Its music selection is virtually unlimited through partnerships with content providers. The service enables operators to boost revenues from mobile music content downloads, by making the impulse purchasing process easier and more accessible to users. Hingi provides the Hear It N' Get It as a white label solution, allowing its partners that already sell mobile content to add this new service.

Hear It N' Get It allows any user to send an SMS with the name, or a short-code of the broadcast station, e.g. MTV or VH1, and within a few seconds receive the names of the last three songs that were played, with the links to buy the related content in one more click. Hingi's system monitors all relevant radio and TV broadcast, and identifies within few seconds the currently-playing song through associative search and automatic music recognition technologies.



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