Warner Home Video: Blu-ray + HD DVD = Total Hi Def Disc
Warner Home Video has developed such called "Total Hi Def" disc, which plays the HD DVD format on one side and the Blu-ray Disc format on the other. While consumers rave about the quality of high definition when they see it, a confusing format dilemma will result in slower consumer adoption of HD technology. Until now, consumers have been forced to choose one high-definition format — not knowing if their favorite titles would be produced in their specific format or how long that specific format would survive.
If broadly adopted by the industry, the Total Hi Def disc would eliminate consumer confusion by including both formats on a single disc. Tested with leading manufacturers and replicators, the Total Hi Def disc would also simplify point of sale issues for retailers by reducing the shelf space required to carry two versions of the same content.
Warner Bros. says that discs in Total Hi Def will be available in the second half of 2007, and titles will be announced in a time frame consistent with the company's standard trade announcements for home entertainment titles. The physical structure of the disc is 1.2 mm the same as DVDs, HD DVD and Blu-ray discs. The Total Hi Def disc has the ability to contain both single layer and dual layers for both formats enabling either 15 GB or 30 GB on the HD DVD side and 25 GB or 50 GB on the Blu-ray side.
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