Opera Names Yahoo! Exclusive Global Partner for Mobile Search
Opera Software and Yahoo! form a new strategic partnership for which Opera has named Yahoo! as the exclusive provider of mobile search on its millions of Web browsers for mobile phones, Opera Mini and Opera Mobile, across more than 100 countries worldwide. Opera will launch the new Yahoo! oneSearch when it goes live globally later in Q1 2007.
Yahoo! oneSearch is a completely new mobile search service designed to give consumers what they want when they are on their mobile phone — instant answers. The service recognizes the intent of a search term and presents relevant content — not just a list of web links to PC sites — on the results page. Results are grouped by subject making it easy to read through and drill down to get more details.
This new relationship showcases Yahoo!?s successful focus on building and monetizing innovative mobile services and working with key partners to distribute them broadly to consumers. Yahoo! and Opera have agreed to exclusively work together to explore bringing mobile advertising into the Opera Mobile browser.
Opera will deliver Yahoo! Search through its distribution channels for Opera Mini, including direct free-to-consumer downloads and through partnerships with content providers, device manufacturers and mobile operators. Opera and Yahoo! will also jointly market the availability of Yahoo! Search on Opera Mobile to help drive consumer awareness and usage.
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