Yahoo! Go for Mobile 2.0 Goes Beta
Yahoo! has launched a beta version of Yahoo! Go for Mobile 2.0 at the Consumer Electronics Show 2007 in Las Vegas. Yahoo! Go 2.0 is an new application that redefines the mobile Internet experience for consumers through a unique product design, ability to personalize with content from the entire Internet and a reinvention of mobile search. The Yahoo! Go 2.0 beta is available for consumers to download at the moment on Motorola's new MOTORAZR maxx V6 and MOTORAZR V3xx devices as part of the two companies' ongoing alliance. Beginning in the first half of 2007, Yahoo! Go 2.0 will be pre-loaded on select new mobile devices from Motorola. Consumers can also download Yahoo! Go 2.0 on more than 70 other mobile devices from major manufacturers worldwide and use it on most wireless networks.
Additionally, Yahoo! expects to distribute Yahoo! Go 2.0 through mobile operators worldwide including Bharti Airtel, DiGi Telecommunications (Malaysia), Globe Telecom, Hutchison India, Idea Cellular, Rogers Wireless, Smart Communications, Taiwan Mobile and 3 Group in the United Kingdom, Denmark, Ireland and Sweden.
Yahoo! has created this new version of Yahoo! Go from the ground up to bring the Internet to the mobile phone with a suite of services that are fast, easy to use and highly personalizable. The unique carousel design of Yahoo! Go 2.0 makes it simple for consumers to navigate the selection of Yahoo! Go widgets for e-mail, local information and maps, news, sports, finance, entertainment, weather, photo sharing and search. The new service also includes Yahoo! oneSearch a completely new mobile search service designed to give consumers what they want on their mobile phone – instant answers. Yahoo! Go 2.0 is the next generation of the service that launched for Symbian and Windows Mobile phones in 2006.
Key features of the service include:
- Search reinvented for mobile consumers – oneSearch recognizes the intent of a search term and presents relevant content – not just a list of Web links to PC sites – on the results page. Results are grouped by subject making it easy to read through and drill down to get more details.
- Be local, no matter where you are – The Local & Maps widget gives consumers quick access to comprehensive local directory information for businesses across the U.S., enhanced with ratings and reviews from the millions-strong Yahoo! community. Interactive maps, driving directions and real time traffic updates help consumers find their way. Local guides provide at-a-glance detail on what's happening in a specific city that day as well as the most popular places to eat, shop and visit. Consumers can set their location and the experience will be tailored appropriately.
- Rich, highly personalizable content from millions of sources to keep consumers connected – Current headlines and a breaking news ticker in the News, Sports, Entertainment, Weather and Finance widgets keep consumers connected to the information that matters to them. Each widget also includes a "command center" where consumers can access more articles, use watchlists to track topics of interest – from sports teams to stocks to celebrities – or add new content from the millions of sources on the Web that publish in RSS.
- Photo sharing keeps consumers connected to their community – The Flickr widget integrates the Web's most innovative and prolific photo-sharing community, making it easy for consumers to upload and manage images from their camera phone. Consumers can also easily share photos, view their friends' pictures and browse or search the millions of images posted by the Flickr community.
- Streamlined e-mail keeps consumers in sync – The E-mail widget allows consumers to quickly respond to, delete or compose new messages or view attachments with a single click. Advanced search capabilities allow consumers to locate important e-mail easily by searching in the subject line, the message body or an attachment. Automatic synchronization allows consumers to access messages and contacts in their Yahoo! Mail account in real time. Any changes made on the phone are instantly reflected on the PC and vice versa.
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