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Samsung and Yahoo! Form Strategic Partnership for Mobile Phones

Samsung and Yahoo! pronounce a strategic global partnership to distribute Yahoo!'s services on millions of new Samsung mobile phones in more than 60 countries. Samsung will pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0, Yahoo! oneSearch, Yahoo! Mail and Yahoo! Messenger, on its mobile phones beginning in the first half of 2007.

Samsung has already launched its first mobile handset, the SGH-E570, pre-loaded with Yahoo! Search. Samsung plans to greatly expand the number of its mobile handsets with pre-loaded Yahoo! services in 2007 and will roll out Yahoo! oneSearch after it goes live globally in the coming months.

Through the relationship the companies will also help drive consumer adoption of mobile Internet services by making it easy for consumers to get more done while on the go, such as using the new Yahoo! oneSearch to quickly find the answers they need. Yahoo! oneSearch will also include high-quality sponsored search results, enabling Yahoo! advertisers to reach consumers on their mobile devices.

Samsung will pre-load and prominently place Yahoo! branded services including Yahoo! Go 2.0; Yahoo! oneSearch; Yahoo! Mail; Yahoo! Messenger and Yahoo! Personal Information Management.



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