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MySpace, Cingular Launch a New Mobile Initiative

MySpace.com and Cingular Wireless have announced an exclusive partnership to offer enhanced MySpace functionality to all Cingular customers via their mobile phones. The landmark deal marks MySpace's largest-scale mobile partnership and gives Cingular's customers exclusive access to MySpace Mobile's rich tool set including the ability to edit MySpace profiles, view and add friends, post photos and blogs, send and receive MySpace messages, and much more — all from the mobile phone.

MySpace Mobile on Cingular provides the most compelling features and functionality of the MySpace global community, translated for an easy-to-use and feature-rich experience on a mobile device.

The rich feature set for MySpace Mobile on Cingular includes:
- Uploading Photos - Available on select Cingular handsets, MySpace Mobile allows Cingular customers to select photos stored on their mobile device and upload them to their MySpace profile. The same terms of service for MySpace also apply to the mobile sphere, including but not limited to inappropriate content and copyrighted material.
- Responding to Mail - Cingular customers don't have to wait until they are in front of a computer to read and reply to their MySpace messages. From their Cingular phones, they have the ability to send messages to their MySpace friends, read and reply to messages sent to them, as well as view and manage friend requests.
- Searching for Friends - MySpace Mobile allows Cingular customers to perform basic friend searches giving users the opportunity to "click-to-add "friends into their network. Cingular customers must simply locate a MySpace profile they wish to add as a friend, and then select to add this user as a friend. Customers will also have the ability to look through invites that are pending approval.
- Posting Comments or Blog Entries - MySpace Mobile allows Cingular customers to post new blog entries and make comments to other users' blogs or MySpace profile pages. To post a blog or comment, Cingular customers need simply view the appropriate section and click "Post" to create the entry. Users can save their work at any time, and any information entered will update both the mobile client and the online MySpace profile page.
- View Friends - Cingular customers have the ability to view the friend list of any MySpace profile. The Friend list contains a text listing of the friends, which when selected would show the profile picture along with a link to that user's MySpace page and the ability to add the friend to your contact list for quick bookmarking.
- View Groups - MySpace Mobile gives users the ability to view the group list of any MySpace profile. The Group list contains a text listing of the members, which when selected would show the profile picture along with a link to that user's MySpace profile and the ability to add the member to your contact list for quick bookmarking.

In addition to the full range of new MySpace Mobile features, Cingular customers can still receive real time MySpace Mobile Alerts on their handsets which notify them, via a text message, when they receive postings to their MySpace page, such as updates or comments posted to their blog, friend invites, mail messages, comments to pictures, new bulletins and/or online status. MySpace Mobile Alerts have been available to Cingular customers since March 2006 and, to date, more than 75 million alerts have been received on Cingular handsets.



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