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News Corp. Appoints Peter Levinsohn

News Corporation has announced the appointment of 18-year Fox veteran Peter Levinsohn, 40, to President of Fox Interactive Media (FIM), following the resignation of the unit's current president, Ross Levinsohn. The announcement was made by Peter Chernin, President and Chief Operating Officer of News Corporation and is effective November 27.

Peter Levinsohn had been President of Digital Media for the Fox Entertainment Group since 2004, where he has been responsible for developing and managing overall digital media strategy, including identifying digital content distribution opportunities, pursuing long-term strategic initiatives with major technology players and leading the company's effort to establish robust content protection measures.

In the past two years, Peter Levinsohn has negotiated innovative deals that have made Fox content ubiquitous across all available digital platforms. He was a key architect in the groundbreaking digital revenue sharing agreement with Fox affiliates and also led the FOX on Demand effort, which brought primetime series to the Internet on an ad supported basis through MySpace.com and the MyFoxLocal web sites. Additionally, he's headed Fox's development of the VOD business and electronic sell-through for film and television product, including recent deals with iTunes, Amazon, AOL, MSN, MovieLink, and CinemaNow.

Prior to his new appointment, he had a dual role as President of Worldwide Pay Television where he oversaw strategy and distribution for licensing Fox's feature film and television programming to pay television, pay-per-view, video-on-demand and electronic sell through outlets throughout the world. He joined Fox's Worldwide Pay Television division in 1990 and served in a variety of positions before becoming the unit's president in 2004.

He joined 20th Century Fox in 1989 as a manager in the International Theatrical division. He graduated from Pepperdine University in 1988 with a Bachelor's degree in Business Administration.



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