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Lyris Gets High Marks in the "E-mail Marketing Buyer's Guide, 2006: E-mail Service Provider Evaluation"

Lyris Technologies announces that it has been ranked high in both overall business value and market suitability in the "E-mail Marketing Buyer's Guide, 2006: E-mail Service Provider Evaluation" published by JupiterResearch.

Additionally, JupiterResearch applauded Lyris for its "number of enhancements to ListManager including improved navigation, split testing, a Flash-based reporting dashboard, and the ability for marketers to define engagement metrics that act as a barometer for the health and quality of any mailing list", stated the report. JupiterResearch also highlighted ListManager's new geographic map overlay in which response data are visually displayed over a map of the United States.



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