Holiday Surge Prepared Needs Warns ClickTracks

Web analytics company ClickTracks warns UK retailers need to prepare for the holiday season ahead of the anticipated surge of online activity. Retail industry analysts predict a 23 per cent increase in Q4 online sales, to $33 billion in the 2006 holiday buying season in the US. In September online analysts Hitwise UK predicted an eight per cent growth in visits to retail Websites compared to last year's Christmas season in the UK.

ClickTracks Analyzer easily and immediately shows businesses how visitors interact with their web site. This single user license visually displays where visitors go, how long they stay and from which page they exit - all displayed by placing the metrics on top of the website.

ClickTracks Optimizer includes e-mail campaign and robot tracking, allowing marketers to better understand both human and non-human visitors. The Optimizer software license allows for up to three users, a marketing team can simultaneously view and interact with the web analytics information without the need to purchase an additional license.

With the 2006 holiday season just around the corner, the Web analytics company is offering a discount on both ClickTracks Analyzer and ClickTracks Optimizer products.

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