Sonic Patent to Be Included in Formation of Blu-ray Portfolio License
Sonic Solutions says that its US Patent 6.944.621 for dynamic content revision has been evaluated as essential to the Blu-ray Disc specification for BD players and optical media for the purpose of participating in a joint Blu-ray Disc Patent Portfolio License being facilitated by MPEG LA. The Sonic technology covered in the '621 patent — one of several the company has related to new high-definition formats — allows for updating or augmenting multimedia content on portable storage media including CD, DVD, UMD, flash memory, and HD DVD. In addition to Sonic's intention to participate in the Blu-ray Disc Patent Portfolio License, the company will continue to license the '621 patent directly to content owners, online service providers, software developers, game console manufacturers, consumer electronics companies, in-game advertisers, and other industry partners developing online services and non-BD applications.
Sonic's dynamic content revision technology enables publishers of content on any portable storage media to update or augment that content over the Web or through a local cache. Movie studios, for example, can replace trailers or change menu selections, and game console software makers can deliver in-game advertisements over the internet, providing a very cost-effective way to keep content "fresh" and deliver ongoing value-added promotions and e-commerce offerings to form a more direct relationship with the entertainment viewer. The same technology is already widely-licensed by major Hollywood studios today for use on standard-definition DVD releases of InterActual -enabled titles such as Lord of the Rings: Return of the King, Harry Potter and the Prisoner of Azkaban, and the Star Wars Trilogy.
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