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Adobe Purchases Serious Magic

Adobe has acquired Serious Magic, maker of video software and communications tools for creative professional, business, consumer, and education markets.

Adobe plans to continue to sell Serious Magic's products and future versions of Adobe's video solutions will include Serious Magic technologies and software. Terms of the acquisition were not disclosed.

"Adobe video products and Flash Video are creating new ways to integrate the moving image into almost every imaginable communication project", said Mark Randall, CEO and Chief Magician at Serious Magic. "We're proud of the cutting-edge work we've done at Serious Magic and believe that teaming with Adobe will be a truly magical combination enabling our award-winning technologies to have a lasting impact on video communications."

Randall, a twenty-year video industry veteran, will join Adobe as chief strategist, Dynamic Media.

Serious Magic is a privately held company headquartered in Folsom, California and currently ships several widely-acclaimed products, including DV Rack, ULTRA 2, Ovation, Visual Communicator and Vlog It. Adobe believes this acquisition will not have a material financial impact on the company.



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