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Nokia Users Get Access to Cartoon Network Content

Nokia and Turner Broadcasting say that Turner's Cartoon Network content is being made available for consumer downloads through the Nokia Content Discoverer client, embedded in millions of Nokia devices currently available in markets around the globe. Under a multi-country agreement between the companies, mobile subscribers will be able to browse, download and purchase over-the-air Cartoon Network games, video clips, and other content from a dedicated Cartoon Network mobile content "storefront" available to consumers through the device-resident Nokia Content Discoverer client, part of Nokia's complete mobile content ecosystem.

A wide selection of popular Cartoon Network favorites - ranging from the sweet-talking, bicep-bulging Johnny Bravo sweeping the ladies off their feet to the scientific world of Dexter's Laboratory - will be offered as part of the Nokia Content Discoverer service, which Nokia developed and maintains. The new agreement provides a simple method for people to quickly access and enjoy Cartoon Network entertainment on buses, at school or in the office, according to Phil Lawrie, Vice President, Commercial Distribution & Digital Media Sales, Turner Broadcasting.

Territories covered under the agreement include: United Kingdom, France, Italy, Germany, Spain, Belgium, The Netherlands, Finland, Sweden and Norway. Nokia Content Discoverer facilitates easy access to downloadable content by mobile subscribers through a collection of shopping mall "stores" run by branded content providers, leading content aggregators and mobile service providers. Operators are able to build their own branded mobile shopping mall, with better positioning of content and the presence of the operator's brand on the device, generating higher adoption. Consumers' experience of content shopping is greatly enhanced through Nokia Content Discoverer's advanced on-device caching of content catalog metadata which allows free browsing of the content stores in the mobile mall, as well as automatic content updates, integrated preview/prelisten and proficient content installation capabilities.

Nokia Content Discoverer is currently embedded in select S60 and Series 40 devices available in the global marketplace, including the Nseries multimedia devices (Nokia N70, N71, N72, N73, N80 and N93), Eseries devices for enterprise users (Nokia E50, E60, E61 and E70), Nokia 5500, and Nokia 3250 handsets currently available in mainland China and on Nokia 6131 devices in China and other Asia-Pacific markets. Nokia Content Discoverer is expected to be in the hands of over 20 million consumers worldwide by the end of 2006.



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