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Sonic and Macrovision Partner for Secure DVDs Custom Recording

Sonic Solutions and Macrovision sign a licensing agreement to provide the industry's first comprehensive content protection solution to enable the custom manufacturing of secure DVDs by retailers, e-tailers and DVD production facilities. The new solution will make it possible for movie studios and other content owners to expand the number of titles in their catalog that are available for purchase by consumers in a variety of channels. The solution will integrate Macrovision's RipGuard and ACP technologies into Sonic's DVD On Demand technology solution, which will allow content encrypted with the industry-standard Content Scramble System found on mass-replicated DVDs to be recorded directly to optical DVD media. Sonic will license the new combined solution to video publishers and distributors.

With the addition of RipGuard and ACP technologies to Sonic DVD On Demand, Macrovision and Sonic can together enable DVDs on Demand that feature "triple protection" to safeguard against digital ripping and analog and digital copying. This innovation will deliver vital security for content owners who wish to offer consumers more access to niche and "back catalog" content, but have been wary to do so without adequate protection. With this fully protected custom DVD manufacturing solution, content owners can offer DVDs through a variety of existing and new channels, such as online sites and retail kiosks.

Systems equipped with the Sonic and Macrovision solution will produce DVDs that offer the same audio and video quality, features and protection as today's commercially mass-produced titles. Sonic's DVD On Demand platform will provide content owners with comprehensive copy protection against analog copying and digital ripping using three industry leading technologies (CSS, ACP and RipGuard) while also maintaining the highest possible playback compatibility with set-top DVD players. The new Sonic and Macrovision solution will be available later this quarter.



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