Hay House Publishing Creates Email Services for Authors
Hay House Publishing House has announced that the Company is using ListManager from Lyris Technologies to manage its authors' emails lists, becoming more of a full-service publisher. Hay House, through their email marketing program, is seeking to expand their marketing efforts and capitalize on the momentum gained in March of this year when it had four titles on the New York Times bestseller list simultaneously.
Hay House also sends follow-up emails to the people that come to their events and conferences, directing them to specials and discounts. The integration of their email campaign with their other marketing programs has proven to be very successful. In the past year, Hay House has seen their list size increase by 11 percent, and since they began with Lyris, their list size has increased 200 percent. Revenue numbers have been equally impressive: in just the last two quarters, Hay House's average daily sales volume has increased by 20 percent.
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