Fox Fall TV Line Up Launches on MySpace.com and Fox's Sites
Fox Broadcasting, Fox Interactive Media, and Fox Television Stations Group have launched FOX on Demand, an endeavor bringing full episodes of FOX primetime television series from the new fall season to millions of fans on an ad-supported basis through MySpace.com and the MyFoxLocal web sites in 24 owned and operated markets. In an industry first, Fox Interactive Media is leveraging both national and local online distribution channels to sustain enthusiasm for fall primetime programming while the network broadcasts Major League Baseball play-offs and the World Series games.
Consumers now can access previously-aired episodes from FOX's returning hits and new fall primetime series including "Bones", "Prison Break", "Standoff", "Vanished", "Talk Show With Spike Feresten", "'Til Death", "The Loop" and "Justice". Additional episodes of these and other FOX shows will be made available throughout October and November. On-air promotions during MLB broadcasts will push viewers to the sites to catch up on their favorite FOX shows through FOX on Demand.
The launch of ad-supported streaming of FOX programming will support several strategic objectives, including building audiences during breaks in regular programming by utilizing an alternative distribution channel; demonstrating the value of online promotions to stations and advertisers; and allowing parallel entertainment offerings to grow audiences simultaneously.
FOX On Demand is available now on MySpace.com and on MyFoxLocal station sites in 24 markets across the country. Viewers will be able to stream each of the shows in high-definition streaming video using the FOX Full Throttle video player. The player, delivered by Fox Interactive Media, offers a high-definition quality viewing experience.
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