Canon to Start "What's Next for Color" Advertising Campaign
Canon has unveiled its "What's Next For Color" advertising campaign in support of its newest Color imageRUNNER, imagePRESS and imagePROGRAF devices in the second half of 2006. The What's Next For Color advertising campaign, which kicked-off with a five-page unit in The Wall Street Journal, will leverage a mix of unique and traditional media, as well as outdoor and radio advertising, with nearly $15 million in media schedule, and support the company's brand slogan, Canon imageANYWARE.
In addition to The Wall Street Journal ad unit, the What's Next For Color advertising campaign will also utilize an eight-page Butterfly Gatefold in selected publications. The campaign will appear in a number of general business, IT and digital imaging publications, including BusinessWeek, Time, Forbes, ComputerWorld, NetworkWorld and In-Plant Graphics, and will air on radio in nine key markets in conjunction with outdoor advertising through the end of December. Outdoor advertising will include dioramas in airports in Atlanta, Washington D.C., Philadelphia, New York, Boston, Chicago, Los Angeles, San Francisco and Dallas. Canon will also deliver the What's Next For Color message at Graph Expo, October 15th – 18th, in Chicago.
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