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Toshiba to Achieve Cumulative Production of 40 Million 1.8" HDD

Toshiba predicts it would achieve cumulative production of 40 million 1.8" HDD on October 7th, 2006. Toshiba entered 1.8-inch HDD market in 2000, at that time concentrating on PC peripheral applications, and in 2002 pioneered penetration of the consumer electronics sector and new applications in personal mobile products. Since then Toshiba has consistently won the largest share in the market for this increasingly popular drive. The achievement of cumulative production of 40 million drives is the result of Toshiba's proactive promotion of new markets.

Toshiba has long recognized that leadership and success in the HDD market rests on robust, reliable products that support two must-have characteristics: small size and high capacity. This has inspired the company to promote innovations in such data-density-boosting advances as giant magnetoresistive read heads and, most recently, high recording density perpendicular magnetic recording, and to promote miniaturization that has seen the company take the lead in pioneering 2.5-inch, 1.8-inch and 0.85-inch drives.

With its PMR technology, Toshiba has set new industry benchmarks in disk capacity in both 1.8- and 2.5-inch drives. The company first applied the technology to 1.8-inch drives in 2005, and then introduced it to 2.5-inch drives, an initiative that allowed the company to further consolidate its technological advantages. Cumulative production of high capacity PMR drives passed 1 million units in the middle of September.



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